Frezza opens a new working showroom in Cairo, in collaboration with UGEI, underlining the strategic role of its partnerships.

We are excited to announce the opening of a new Frezza working showroom in Cairo, in collaboration with our partner United Group for Engineering & Investment (UGEI).
Frezza has been working in the Egyptian market since 2020, providing its products in many projects for the country’s multinational companies.
For the realisation of this new showroom in the heart of Egypt, the UGEI team used a wide selection of Frezza products, including the Radar collection, Afina, the Vogue reception desk, Spike tables, Ono and Fior di Loto chairs.

This opening not only marks an important step forward in Frezza’s international expansion strategy but underlines the value of the brand’s partnerships

Bringing Frezza’s design and know-how to customers around the world

This opening adds to Frezza’s growing network of international showrooms around the world, spaces where professionals and designers can discover first-hand the design excellence and quality of Frezza’s products.

The new working showroom in Cairo underlines Frezza’s commitment to making its expertise in workspace design available to customers and their needs by partnering with trusted local businesses.

These showrooms play a key role in building a deeper connection with the public, who can therefore interact with the company and understand how its solutions can transform contemporary workplaces into stimulating, functional and comfortable environments.

A winning formula for international expansion

The strategic partnerships Frezza has established with local organisations such as UGEI have proven to be a formula for success.

These partnerships not only expand Frezza’s global reach, but simultaneously increase the partner’s visibility and reputation in their respective markets.
‘We strongly believe in the value of local partnerships: collaborating with realities rooted in the territory such as UGEI allows us to create winning synergies, amplifying mutual visibility and offering a service ever closer to our customers’ needs.’ – says Nicola Sacilotto, Frezza’s Export Manager