The line between residential design and public spaces is becoming increasingly blurred, giving rise to a new design philosophy that redefines comfort and functionality. This evolution has led to the emergence of Soft Contract, a concept that brings the warmth of home into shared environments, shaping welcoming and refined spaces that foster well-being.

No longer sterile or rigidly structured, these spaces invite interaction and encourage people to linger. Their aesthetic speaks the language of elegance, without compromising the practicality required in high-traffic settings.

From Rigid Contract to Domestic Warmth

In recent years, contract furniture has undergone a significant transformation. Where durability and functionality once dominated, today’s design responds to a deeper need: making people feel at ease, even in shared spaces.

Soft Contract embodies this balance between efficiency and comfort. Soft materials, plush upholstery and warm tones replace the cold surfaces and technical colours of traditional contract furniture. Hotel lobbies, corporate lounges, libraries and waiting areas are reimagined as environments where aesthetic quality meets a feeling of comfort and connection, encouraging focus, communication and relaxation.

Aesthetics and materials: the evolution of contract furniture

The identity of Soft Contract is revealed through materials. Refined colour palettes and tactile textures, crafted from premium materials like soft-touch woods, leather and upholstered fabrics, express a deep attention to detail that becomes a core value. Tailored stitching, flexible modules and custom finishes reflect a new standard of comfort, even in contemporary public spaces.

Material choices are closely tied to the pursuit of a complete sensory experience. Velvety surfaces, gentle curves and well-balanced proportions create atmospheres that evoke calm and familiarity, allowing furnishings to seamlessly adapt to the needs of increasingly fluid environments.

Frezza’s solutions for hybrid spaces

From hotels and corporate lounges to coworking spaces and showrooms, Soft Contract offers a versatile approach to creating inviting and functional environments. Frezza’s modular and customisable furniture solutions allow any space to be reinterpreted with a perfect balance of comfort and practicality. Designed to meet the needs of dynamic settings, these flexible, tailor-made solutions give each environment a unique and distinctive character.

Among the most iconic pieces, the Afina sofa, designed by Ramos Bassols, embodies the essence of modular comfort. Its solid geometries are softened by wide, enveloping backrests, striking a balance between structure and softness that encourages social interaction. With straight and corner modules, Afina offers endless configuration possibilities, customisable in both colour and accessories. The integration of USB ports, along with matching poufs and coffee tables, makes it a refined furniture system that adapts effortlessly to any contemporary public space.

The Russell collection, designed by Claudio Bellini, embraces this vision with a discreet yet distinctive design. Armchairs and sofas with balanced proportions, embellished with high-quality fabrics, leathers and eco-leathers, lend a sober and welcoming elegance to lobbies and waiting rooms. The compact structure and padded cushions convey an immediate feeling of comfort, while the removable covers ensure easy maintenance and durability.

The Radar seating collection, designed by Claesson Koivisto Rune, interprets Soft Contract through a sculptural lens. With its sinuous, three-dimensional lines, the range of sofas and armchairs, available in various heights and backrest configurations, helps define spatial layouts and foster interaction. Complementary coffee tables and soft poufs encourage the creation of informal, relaxed areas.

Meanwhile, Alplus Lounge, designed by Marco Zito, fully embodies Frezza’s commitment to compositional freedom and meticulous attention to detail. This collection of poufs, sofas and modular armchairs can be easily reconfigured over time thanks to a practical coupling system. Fabric-upholstered backrests and partition screens allow for the creation of intimate areas, ideal for focused work or private conversations. The range is completed by functional accessories such as side tables, integrated USB ports and cushions.

Across all these collections, the pursuit of balance between ergonomics, aesthetics and versatility results in a design approach that transcends traditional furniture categories, shaping public spaces with a warm, authentic and contemporary character.