2024 was a special year for Frezza. Rather than being marked as a simple chronological milestone, the celebration of the company’s 70th anniversary became a meaningful occasion to reflect on its long journey and envision the road ahead.

With the publication of its third Sustainability Report, Frezza reaffirms its corporate philosophy. Design isn’t just about aesthetics: it’s a cultural process that reinterprets tradition and enhances everyday spaces through versatile and innovative solutions.

Design that evolves, rooted in tradition

Since its founding in 1954, Frezza has upheld the same entrepreneurial spirit that transformed a small family-run furniture workshop into a global industrial enterprise. Throughout this evolution, one principle has remained constant: people are at the heart of everything the company does.

The essence of Frezza’s seven-decade journey is captured in a simple yet powerful statement: “We change the leaves, but not the roots.” This vision reflects the company’s ability to innovate without compromising its identity, embracing new technologies and materials while remaining true to its design philosophy.

Sustainability as a daily commitment

In recent years, sustainability in design has become a widely discussed topic. For Frezza, however, responsible development isn’t just a trend, but a core element of its business model which guides every strategic and operational decision. Embracing sustainability means far more than using recycled materials or adopting ethical production practices: it’s a forward-thinking vision that blends ethics, aesthetics and functionality into every design choice.

The Design for Evolution project embodies this philosophy. It represents a commitment to creating spaces that respond to real needs, promote well-being and foster positive change. These are environments that are not only visually appealing, but also practical, welcoming and built to last, designed to support people’s lives in a meaningful and conscious way.

The roadmap initiated in 2022 and expanded through the 2023 and 2024 Sustainability Reports reflects Frezza’s path of continuous improvement, with a clear focus on long-term impact. The company has intentionally aligned with the principles of the new European CARD Directive, believing that transparency and rigorous reporting are essential tools for making sound, consistent and informed business decisions.

Eco-design plays a pivotal role in this journey, as it considers the entire life cycle of each product. Every design decision, from the selection of recycled or recyclable materials to the minimisation of energy consumption during production, contributes to reducing environmental impact, transforming furniture into a true ally of sustainability. The focus extends beyond the design and manufacturing phases to encompass the product’s use and end-of-life cycle, with a strong commitment to durability, reparability and reuse.

The numerous certifications earned by the company, along with management systems aligned with international standards, demonstrate that quality and environmental responsibility are not just abstract promises, but tangible and measurable values.

The value of people and the identity of a brand

Every milestone Frezza has achieved over the past 70 years is the result of an intangible heritage made up of expertise, relationships and passion. People, from designers to artisans, from partners to clients, are the beating heart of a company that has built its success on the ability to listen, understand and anticipate the ever-evolving needs of society.

This human-centred approach led to a prestigious recognition in 2024: Frezza’s inclusion in the Register of Historic Trademarks of National Interest. A title that is not only an honour, but also a responsibility: to preserve a cultural legacy while inspiring other companies by proving that innovation and tradition can coexist.

Frezza’s international outlook, together with its collaborations with renowned designers, has helped shape a distinctive style: clean lines, harmony between shapes and colours and freedom of customisation. All of this is supported by the excellence of Made in Italy manufacturing, which remains one of the company’s most appreciated strengths worldwide.

Yet beyond design, Frezza’s true value lies in its mission: to support the continuous evolution of human living by designing environments that enhance quality of life. Whether in workspaces, contract settings or hospitality environments, every piece of furniture is conceived to combine beauty, functionality and durability.